Facebook Yahoo display advertising share of first place this year will exceed
2011-06-21 15:38:28 Source: "New Century" - financial new network
Financial new network] [(reporter Huang Chen) has always been Yahoo's display advertising world, but the market research firm eMarketer predicted in a recent report, this year (2011), social networking site Facebook in the U.S. display advertising market share of more than Yahoo, be the first.
The report predicts that, Facebook's display advertising revenue this year will grow by 80.9%, reaching $ 2.19 billion, accounting for market share will reach 17.7%.
Yahoo's market share shrink to 13.1%, approximately 16.1 billion U.S. dollars, second place.
The report also predicts that next year (2012), Facebook's market share will rise further to 19.4%, close to one-fifth of the whole market. Yahoo's share will be further reduced to 12.5%. The third-ranked Google's share will rise to 12.3%, almost the same with Yahoo.
Report, Google, Microsoft and Yahoo's display advertising has reached double-digit growth while also, but far behind Facebook. Google 34.4% Yahoo 13.6% only, while Facebook up to 80.9%.
返回顶部